Shopable Digital Product

In order to diversify digital product offerings for VICE Media, the Shopable ad product was created to entice brands to offer users a micro-shopping experience for their upcoming product lines.

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My Role

As product designer, my role was to create immersive digital products for brands in the fashion, beauty, and retail industries. My work included UX/UI, wireframing, rapid prototyping, product specification, and asset creation for turnkey solutions at a global scale. Tools utilized to create these digital products included Sketch, Photoshop/Illustrator, After Effects, as well as Flite and Chute creative platforms.

Challenges

Seasons change, and so do products in the fashion, beauty, and retail industries. It's important to have a digital experience that can showcase these ever changing styles in a short amount of time. The Shopable digital product was created to meet those needs, with the ability to be tailored to speciality brands at any time of the year.

Results

This digital product was a hit with fashion brands, as the experience was used with world renowned names such as Puma, Vans, Kit + Ace, Shinola, Topshop, and many more in other industries. Brands saw a higher ROI when tied to limited edition products, elevated engagement with users, and success with worldwide sales in the US, Canada, EMEA, APAC, and LATAM.

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